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There are several reasons why restaurants that have their own app may perform better than their competitors here are the 4 top reasons:

  1. Improved Customer Experience: Restaurants with their own app can offer a personalized and seamless experience to their customers. Customers can easily place orders, customize their meals, and make payments through the app. This convenience can lead to higher customer satisfaction, which can result in repeat business.

  2. Loyalty Programs: Restaurant apps often have loyalty programs that incentivize customers to keep coming back. Customers can earn points, discounts, or other rewards for frequent orders, which can encourage them to choose the restaurant over its competitors.

  3. Direct Marketing: With their own app, restaurants can send push notifications, emails, or SMS messages directly to customers, keeping them informed about special offers, new menu items, or other promotions. This can help build brand loyalty and increase customer engagement.

  4. Data Collection: Restaurant apps can collect valuable data about customer preferences and behavior, which can help restaurants better understand their customers and tailor their offerings to meet their needs. This data can also be used to improve marketing strategies and customer outreach efforts.

Overall, having their own app can give restaurants a competitive edge by improving the customer experience, encouraging loyalty, and providing valuable data and marketing opportunities.

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One of the easiest ways to get your customers coming back is to send them digital vouchers straight to your app on their phones.

There are hundreds of voucher ideas like...

  • But 1 get the 2nd half price

  • Kids eat for 99p

  • Double loyalty points on weekdays

  • Get a half price cake when buying any hot drink get the idea. After all you know your business better than anyone else and you know exactly what you can offer your clients to get them back through the door. After all people love "a deal" AND love telling their friends about deals.

Check out the video below to see how they work

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The way your business engages with its customers has changed, evolved and morphed multiple times over the last 20 years. From local newspaper ads, flyer drops to email marketing, text messaging and the all-encompassing social media posts... it's safe to say one of these would have "worked" and done a job for you at some point in time.

Then came along the new kid on the block "push notifications" which has changed the game completely and put the rest to shame.

Push Notifications are not only free to send through your app they are also instant customer engagement! You know....those clever little banners that appear on the top of your locked phone screen enticing you to click them to see the latest deal, hot trend or even which celebrity is cheating on their partner. They are designed to get your attention and they do just that!

The good news is that you have this technology at your fingertips and you can send these exact messages through your App.

Our Top 5 Tips for effective Push Notifications

1. Plan at least a month in advance, know what you want to say and when (day, hour, minute) be specific and think about when your customers are most likely to be on their phones

2. Schedule 90% of your push notifications in advance so that you can get the creative juices flowing and you are not rushing because you have to open the shop or get the kids to school. Once they're scheduled you can focus on the important looking after your customers.

3. Value .... probably one the most important rules of push notifications, make sure what you are sending represents value to your customers! Stuff like latest deals, special offers, end of range sale, new menu launch, BOGOF etc... not happy Monday morning from the team at Bob's Burgers.

4. Entice your customers back through the door. You know your business better than anyone else on the planet, you know what days you want more business and what you can offer your customers to lure them in on those days. If you run a coffee shop then perhaps "get a free coffee with any slice of cake - Mondays & Tuesdays only" or if you're a restaurant "half price starters with any mains on Wednesday night"..... you get the gist.

5. Fun .... the world is moving faster than ever before and people are dealing with more and more stress everyday, so try and put a bit of happiness in front of your customers. Smiley faces, happy pictures, bright colours or maybe even a bit of cheeky will make your business stick in your customers' mind that little bit longer.

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